Nonprofit-markkinointi


 * The right of asylum ( turvapaikka, Asyl ) (sometimes called political asylum, from the Greek word άσυλο ) is an ancient juridical concept, under which a person persecuted by their own country may be protected by another sovereign authority, a foreign country, or church sanctuaries (as in medieval times). ( Wikipedia )


 * Turvapaikka on vainon tai sellaisen perustellun epäilyn takia yleensä toisesta valtiosta myönnetty, tämän valtion suojaama asema. Vainon syynä voi olla etninen alkuperä, uskonto, kansallisuus, tiettyyn yhteiskunnalliseen ryhmään kuuluminen tai poliittinen mielipide. Pelon takia henkilön pitää olla haluton turvautumaan oman maansa tarjoamaan suojeluun. Turvapaikan saaneelle myönnetään kansainvälistä suojaa antavassa maassa pakolaisasema. ( Wikipedia )


 * Turvapaikanhakija ( asylum seeker ) on henkilö, joka pyytää suojelua ja oleskeluoikeutta vieraasta maasta. Jos hän on suojelun tarpeessa ja hänelle myönnetään turvapaikka, hän saa myös pakolaisaseman.
 * Pakolaisaseman voi saada henkilö, jolla on perusteltua aihetta pelätä joutuvansa vainotuksi rodun, uskonnon, kansallisuuden, tiettyyn yhteiskunnalliseen ryhmään kuulumisen tai poliittisen mielipiteen vuoksi.
 * Pakolaisaseman saa henkilö, jolle jokin valtio antaa turvapaikan tai jonka YK:n pakolaisjärjestö UNHCR toteaa olevan pakolainen. ( Wikipedia )


 * Until a request for refuge has been accepted, the person is referred to as an asylum seeker. Only after the recognition of the asylum seeker's protection needs is he or she is officially referred to as a refugee and enjoys refugee status. ( Wikipedia on Asylum seekers )


 * A refugee ( pakolainen, Flüchtling ) is a person who is outside their home country because they have suffered (or feared) persecution on account of race, religion, nationality, or political opinion; because they are a member of a persecuted social category of persons; or because they are fleeing a war. Such a person may be called an "asylum seeker" until recognized by the state where they make a claim. ( Wikipedia )


 * Pakolainen on yleiskielessä henkilö, joka joutuu syntyperänsä, uskontonsa, mielipiteidensä tms. vuoksi vainoa peläten pakenee vieraaseen maahan.
 * Kaikki kotimaastaan paenneet eivät ole pakolaisia. Jotta ihminen määriteltäisiin pakolaiseksi, hänelle on täytynyt myöntää pakolaisen asema eli pakolaisstatus.
 * Pakolaisuutta koskee ja sitä määrittelee Geneven pakolaissopimus vuodelta 1951 ja sen pöytäkirja vuodelta 1967.
 * Määritelmän mukaan eivät esimerkiksi sota, nälänhätä tai ympäristökatastrofi ole varsinaisesti pakolaiseksi oikeuttavia syitä. Mutta sen sijaan huoltajan puuttuminen; esimerkiksi orpous tai sotaorpous on. Yleissopimuksen mukaan pakolaista ei voida palauttaa maahan, jossa hänen henkeään tai vapauttaan uhataan. ( Wikipedia )

Nonprofit-markkinointi - Sessio 1

 * Teacher: Pauli Lindström


 * Type of course: Free choice studies, Marketing


 * Course code: MAR8LH005

Synopsis:
 * The teacher introduced us to our mission which is to create the following information resources/services for the needs of refugees and volunteers working pro-bono with refugees.
 * Opettaja perehdytti meidät tehtäväämme joka on luoda informaatioresursseja pakolaisten ja pakoilaisten parissa vapaaehtoistyötä tekevien tarpeisiin.


 * ) International video with refugee portrayal
 * ) Information booklet/brochure for volunteers
 * ) Online platform / presence
 * ) International integration approaches


 * Nonprofit-markkinointi course project is done as cooperation of
 * Haaga-Helia University of Applied Sciences
 * Hochschule Augsburg
 * Finnish Red Cross - Finnish Red Cross and
 * German Red Cross - German Red Cross

Existing resources for the refugees and people interested in refugees

 * Information for refugees @ infopankki.fi
 * Finnish Refugee Coucil - Safety Net for unaccompanied asylum seeker children and youth
 * Refugee Advice Centre - Legal Office and NGO - information on the asylum seeking process
 * Finnish Red Cross - Help for tracing missing family members
 * U.S. Commitee for Refugees and Immigrants FAQ
 * Support for refugees program of the churches in Tampere ( in Finnish )

Planning the message

 * Anti-racism ?
 * Anti-xenophobia
 * Empathy and solidarity
 * Equality

Planning the graphical image

 * Light eminating from a screen is expressed within the RGB color model. Combining all three lights;  Red ,  Green  and  Blue  gives white light.
 * Color printed on paper is usually expressed within the CMYK color model. Combining all colors;  Cyan ,  Magenta  and  Yellow  gives an impure black. The 'K' represents the black ink used to make pure black and grays.


 * For consumer to perceive same color in print media and display device one must match RGB lights to CMYK colors and CMYK colors to RGB lights

Planning the video production

 * Jubo-jubo's review of video editing software - My favorites are naturally the FOSS and/or run on GNU/Linux video editors. The only one I have actual hands on experience is kdenlive which is readily available for all *NIX flavours ( GNU/Linux, OS X, FreeBSD )

Planning the print production

 * Inkscape is the leading FOSS vector drawing program available for all platforms
 * GIMP is the program of choice when you need to do edit bitmap images while on the copyleft tip
 * LibreOffice is free-er then OpenOffice some say but we all know they both are free-er then Microsoft Office


 * Print cost depends on print lot. Painokulut riippuvat painoerästä.
 * Full 4-color ( CMYK ) booklet or just covers in color ? ( save money )

Planning the web presence

 * Choosing and registering a domain
 * .org? .fi? .de? or something else?
 * Available from a wide and varied field of domain name registrars of varying quality ~ 12€-and-up / annum + VAT
 * Registering 3 domains: An .org for the website and a .fi and a .de for marketing purposes. Cost for such would be 50€ / annum.


 * Acquiring a virtual private server ( starting from 10€ / month + VAT ) or webhotel from a cloud purveyor for around the same price to host the website
 * Deciding on content management system to use.
 * LAMP stands for Linux, Apache, MySQL and PHP it can be considered a widespread proven framework in making low cost computing solutions. Wikipedia uses LAMP to serve their millions and millions of daily hits.
 * Once the hosting guys have made us an instance of GNU/Linux it takes a line of instructing the aptitude package manager to install the AMP portion
 * Wordpress(.org) is a popular choice available free of charge. Originally a blogging platform but these days so much more.


 * What additional services? refugee wiki ? information service web chat refugees and asylum seekers ?
 * MediaWiki that runs Wikipedia and also numrous other smaller wikis, even this one is by far the most sophisticated, stable and reliable wiki engine there is. Jubo-jubo recommends if we want to start and sustain a wiki as some kind of information resource
 * I have never really looked into the hosting a chat on a website field but could do so in a few days time
 * * Wikipedia's list of web chat software lists a few that can be embedded onto a website by single line of code in the website
 * * Comparison of instant messaging protocols may be of use.

Planning the trip to Germany
Useful links are:
 * http://www.rome2rio.com/s/Helsinki/Augsburg?dates=2015-3-25/2015-3-28
 * http://develop.consumerium.org/wiki/Price_comparison_services#Global_flight_price_comparison_services
 * http://develop.consumerium.org/wiki/Shared_and_alternative_transport_and_journey_planners

Planning for continuity

 * After the end of the project how and by whom will the services created within the project be maintained
 * Content manager, person who adds content to site
 * Administrator for administering the server
 * Communications responsible, answering emails and other communications
 * Some other role ?